Campaign-ready stories
Edit approved source footage into short-form ads, with distinct openings and calls to action to test.
Creative built from your approved interviews, podcasts and existing footage.A DONOR GROWTH PROPOSAL · NOVEMBER 11, 2026
More people
who choose
to stay.
Turn the stories of Children of Grace into a growing community of monthly supporters.
Explore the proposalPrepared for Zahara McCoy & Renee Collie
By Taylor Dempsey · RIVIDIA
THE WORK ALREADY HAS A STORY.
Let’s help more people
become part of it.
A 90-day donor growth pilotStart right away or plan a 2027 launch.
01 / THE OPPORTUNITY
A stronger path
from caring
to committing.
Children of Grace has the ingredients: a clear mission, compelling alumni stories, Zahara’s lived experience and a new website built to tell them.
Our recommendation is to connect those assets into a repeatable donor journey. Lead with the Grace Fund, then give people a clear next step and a reason to keep showing up.
PRIMARY GOAL
Grow recurring Grace Fund support.
Keep child sponsorship and other giving pathways connected, without asking every new supporter to make the same commitment on day one.
02 / ONE MISSION. DIFFERENT FIRST STEPS.
Meet people
where they are.
Explore three ways to turn a first connection
into lasting support.
RECURRING SUPPORT
Become a Grace Champion.
Help new supporters understand how one monthly gift supports the whole mission, wherever the need is greatest.
See the current giving page ↗- 01 / DISCOVER
A story worth hearing
An approved alumni or mentor story introduces the work through paid social.
- 02 / UNDERSTAND
A clear reason to give
A focused Grace Fund page explains flexible, ongoing support and answers practical questions.
- 03 / STAY
A relationship after the gift
A welcome journey connects new Grace Champions to the updates and prayer community already offered.
THE CREATIVE STARTING POINT
The proof
is in the people.
Start with the stories you already have. Zahara’s journey, alumni who now lead and the people walking alongside children today.
We recommend editing existing interviews, podcasts and approved footage into a small test library. Let audience response guide the next round.
Children of Grace approves each story and final creative asset before it goes live.03 / THE WORK WE RECOMMEND
Build the connections.
Then improve them.
One focused plan across creative,
advertising and donor follow-up.
Acquisition & retargeting
Reach new audiences and reconnect with interested visitors. Start with a focused paid-social test, then shift spend using evidence.
A $3,000 monthly advertising budget, including media and campaign management.Pages that guide action
Build on the new website with campaign-specific messaging and a clear route into the existing giving experience.
Clear messaging, a connected giving experience and measurable donor actions.Donor welcome & nurture
Create email copy, templates and follow-up journeys that move interest toward giving and help new donors stay connected.
Email-led follow-up, with opt-in SMS where it supports the donor journey.How the teams work together +
RIVIDIA
Campaign strategy, creative editing, campaign pages, advertising management, measurement and optimization, with donor follow-up tailored to the agreed scope.
Children of Grace
Mission expertise, approved stories and assets, permissions, account access, donor data oversight and timely feedback. Continue personal development and donor care.
Outside the pilot
Ongoing organic social management, influencer campaigns, major-gift solicitation, a full website replacement, guaranteed introductions and guaranteed donor results.
04 / A MEASURED 90-DAY PILOT
Learn first.
Scale with confidence.
Start right away or choose a 2027 launch.
The same 90-day approach adapts to
your team’s preferred timing.
THE WORK
Get the foundations right.
Align the donor offer, audit the giving journey, prepare creative and launch a controlled first test once tracking and approvals are ready.
DECISION GATE
Can we reliably connect spend to real donor actions? Resolve measurement gaps before expanding.
Choose your start: begin onboarding, creative preparation and campaign setup right away, then launch ads once assets and tracking are ready. Or reserve a January or later 2027 launch. The monthly advertising budget begins when ads go live; one-time setup and creative are separate. The 90-day pilot is measured from campaign launch.
05 / WHAT SUCCESS SHOULD MEAN
Measure the
commitment.
Clicks help us diagnose. Donor relationships tell us whether the work is moving forward.
New monthly donors
Grace Fund starts, cost per acquired donor and donation-page conversion.
Recurring giving
New monthly giving, actual collected revenue and all-in acquisition cost, with one-time gifts tracked separately.
People who stay
Second and third successful gifts, early cancellations and donor engagement. Longer-term retention needs follow-up beyond the pilot.
A shared scorecard
Agree baselines and a cost ceiling before launch. Report platform-attributed results alongside donation-system records without counting the same gift twice.
No donor-volume or revenue guarantee. Targets should be set together after reviewing historical results, gift levels, retention and the approved budget.
06 / INVESTMENT
One clear budget.
No hidden assumptions.
$3,000 per month for managed advertising.
One-time setup and creative are
scoped separately.
YOUR PILOT INVESTMENTA focused start.
A focused start.
Room to grow.
The Children of Grace pilot includes a $3,000 monthly advertising budget covering paid media and RIVIDIA’s campaign management.
We’ll build on your existing website and donor systems, with setup and creative tailored to the work you need.
Managed advertising
$3,000 / monthIncludes paid media and RIVIDIA campaign management. Management is included in this monthly budget.
Campaign setup
$1,000 one timeSeparate from the monthly budget. Included if the full capture build below is selected.
Connected capture build
$5,000 one timeAn optional build connecting campaign landing pages, your contact system and email/text follow-up. Includes campaign setup. A narrower scope can be priced to fit your existing systems.
Ad creative
Custom packages from $3,000Editing and production tailored to your approved footage and campaign needs. Separate from the monthly advertising budget.
All pricing in USD. Software, messaging usage, payment processing and other third-party costs are separate. Final deliverables, payment terms and timing will be documented in the agreement.